PORTLAND PRESS HERALD • December15x, 2020
While tragic, the COVID-19 pandemic has placed the need for municipal branding front and center. Across Maine, more cities and towns need to promote themselves, as they compete for new residents and build economies for the future. They need to be “out there,” so people “from away” understand the benefits associated with a Maine lifestyle. Do you want to position your city as “green”? Then promote your efforts to become more sustainable. Do you want to applaud your town’s parks and recreational activities? Then explain how they set your town apart. Municipal branding will be the difference between success and failure. ~ Nancy Marshall, Marshall Communications