Maine Family-Owned Factory Cranks Out Rolls Of 'White Gold' As Demand For Toilet Paper Soars

MAINE PUBLIC • March 28, 2020

The sudden demand for what some are calling "white gold" is proving to be a challenge - and an opportunity - for one fledgling family business in a part of Maine that has struggled through hard times in the paper industry. "It's been insane. I don't sleep much." And that's how it's been for Marc Cooper and his son Jake since their toilet paper start-up in Bangor, Tissue Plus, was launched into go-mode this month.