Iconic rural Maine granola company reinvents itself after COVID rebound

BANGOR DAILY NEWS • February 16, 2022

GrandyOats, whose revenue has doubled over the past five years and whose production of organic products rose 67 percent during that time to 2 million pounds in 2021, experienced its first year of losses in 2020 when health food stores closed bulk granola bins and universities stopped buying in bulk during the early COVID-19 pandemic. That business has recovered and revenue has returned to pre-pandemic levels. But the situation has led the company to make major changes to keep growing, including broadening products, attracting new customers and changing its name while dealing with rising costs, supply chain pressures and international trade issues affecting other industries.