PORTLAND PRESS HERALD • March 2, 2022
Instead of thinking up ways to bring more visitors to the state, the state tourism agency will consider ways to balance tourism with quality of life for the state's visitors and its residents. A new $284,000 contract with Coraggio Group, a consultant from Portland, Oregon, intends to craft a new destination management plan for the state that will outline how Maine can get a handle on the tourism industry and its impact. It also will discuss ways tourism in Maine – where summer travel dominates – can extend into all four seasons and all areas of the state, diversify its tourism market, and adapt to social and environmental impacts.