CXGIAE • September 10, 2022
In their book entitled Emerging Trends in International Business and Financial Services, Mahavir Sehrawet and Subhash Kundu note that packaging “plays the role of promotion of the product both by verbal and non-verbal communication.” Consequently, businesses that want to show concern for the environment resort to green marketing by producing and promoting sustainable packaging, including shopping bags and cardboard boxes. However, introducing green marketing can present considerable challenges for companies accustomed to a certain way of doing things. If you want to implement green marketing using packaging and other means, this article has all the information you need to set off on that path.