Maine looks to 'unlock full potential' of outdoor recreation economy with new roadmap

WGME-TV13 • February 27, 2024

The state dubbed as Vacationland has a lot to offer for both Mainers and tourists. Whether its hiking or biking, skiing or snowmobiling, state leaders want to take what they call the $3.3 billion industry to the next level. The Office of Outdoor Recreation, joined by Maine Outdoor Brands and the University of Maine, released an Outdoor Recreation Economic Roadmap in hopes of reaching the sector’s “full potential.”