World Wildlife Fund • April 30, 2025
The World Wildlife Fund is working to educate the general public about seaweed. Metrics for success include the number of comments at public hearings supporting seaweed farms and the number of farm applications. Much of this is done by funding local organizations already engaged in the work. “One of our biggest opportunities is the number of people unfamiliar with sea farming,” says Emily Whitmore of the Maine Aquaculture Innovation Center, which has received WWF funding. The goal? Make kelp buoys just as iconic to Maine's brand as lobster buoys.