Motorsports could be the next big draw to Aroostook County

BANGOR DAILY NEWS • May 4, 2025

If the trend of less snow in northern Maine continues, motorsports may be the next crucial tourism draw, event promoters told a Caribou crowd Thursday. More than 100 people gathered for the annual tourism summit hosted by Aroostook County Tourism. Snowmobiling, a longtime staple of Aroostook County’s winter economy, has taken a hit with diminished snowfall in the past two years. To maintain its economic stability, the area needs attractions to lure visitors north whether the snow is dependable or not.