BANGOR DAILY NEWS • September 20, 2025
As visitation to Acadia National Park has soared over the past decade, social media has played a growing role in how people approach their trips. They often look to TikTok, Instagram and other sites for ideas, inspiration and travel tips. A decade ago, Facebook and Twitter (now called X) were the dominant platforms for people to share their photos and videos on social media. But in recent years, user-produced videos have exploded on other apps such as Instagram Reels, TikTok and YouTube, both from casual travelers and professional influencers. A spokesperson for the park declined to comment on what sort of impact social media might be having on visitation to Acadia, saying that park officials do not track or otherwise have data on it. Warm weather certainly is a factor in how busy the park is, but it’s unknown what other factors might contribute to high numbers at Schoodic or in the park more generally, the spokesperson said.