MAINE SUNDAY TELEGRAM • January 4, 2026
Hannaford Supermarkets, which operates 189 stores in the Northeast, has been the target of protests over an alleged lack of free-range eggs and alleged bad meat. Why is Hannaford being targeted in TV ads in an obvious attempt to disrupt its customer base? Hannaford has a very active renewable energy program, with the goal of being a net-zero carbon business by 2040. Hannaford already has stores with the highest rating for clean energy usage and is investing heavily in regional solar farms. The TV ads are sponsored by the New England Consumer Alliance (NECA), which is linked to Consumer Energy Alliance (CEA). The CEA promotes energy solutions that favor the fossil fuel industry, because it is funded by the major oil producers. ~ Peter Konieczko, Scarborough