Who visited Maine in 2025, and how much did they spend?

PORTLAND PRESS HERALD • May 8, 2026

The Maine Office of Tourism reported there were 14.15 million visitors in 2025, down 4.4% from the year before. Visitors last year spent $9.37 billion, up 1.4% from 2024, not adjusted for inflation. Most people drove from the East Coast, although more flew in 2025 than in 2024. Nearly 20% of visitors came by plane. Nearly 20% of people, or 2.9 million, counted as visitors last year were residents exploring the state. 15% came from Massachusetts. New York and New Hampshire. Nearly 40% of visitors had been to Maine more than 10 times. Less than 5% of visitors came from other countries in 2025, according to the report. Most — 3.6% — came from Canada. That number is down from 2024, a drop attributable to political tensions and economic pressures. Popular regions to visit last year included Greater Portland, the Midcoast, the beaches and islands. More than a quarter visited Down East Maine, including Acadia National Park.