Patagonia announces 11.2 Million Vote Project

PATAGONIA • September 22, 2026

Patagonia has a plan to reach millions of environmentalists who did not vote in the 2024 U.S. General Election. There are 90 million acres of public land at threat across the U.S, and 11.2 million registered-to-vote environmentalists did not vote in the 2024 election. The outdoor apparel business will ask its U.S. customers and community to encourage friends and family to make a plan to vote in the upcoming midterms. Participants who get three people to create a plan to vote will earn a $100 credit to redeem on patagonia.com or in a Patagonia retail store, or they can opt for Patagonia to donate $100 to the League of Conservation Voters. If the 11.2 Million Vote Project is successful, 112,000 people will get $100 off their Patagonia order or make a $100 donation. This means Patagonia is committing up to $11.2 million to help its community engage their friends and family to make a plan to vote. The program could reach 336,000 people